Marketing channels : a management view

Author(s)

• Rosenbloom, Bert

Bibliographic Information

Marketing channels : a management view

Bert Rosenbloom

South-Western Cengage Learning, c2013

8th ed

• hbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB09780307
• ISBN:
  • 9780324316988
• LCCN: 2011940272
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia ; Mason, OH
• Pages/Volumes: xxiii, 664 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.129
  • DC22 : 658.8/7
• Subject Headings:
  • LCSH : Marketing channels
  • LCSH : Marketing channels -- Management