The new emerging market multinationals : four strategies for disrupting markets and building brands

著者

• Chattopadhyay, Amitava
• Batra, Rajeev
• Ozsomer, Aysegul

書誌事項

The new emerging market multinationals : four strategies for disrupting markets and building brands

Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer

McGraw-Hill, c2012

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB09928248
• ISBN:
  • 9780071782890
• LCCN: 2012015325
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 335 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
• 件名:
  • LCSH : Branding (Marketing)
  • LCSH : Strategic planning