Design like Apple : seven principles for creating insanely great products, services, and experiences

著者

    • Edson, John

書誌事項

Design like Apple : seven principles for creating insanely great products, services, and experiences

John Edson

John Wiley, 2012

大学図書館所蔵 件 / 全8件

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注記

Includes index

内容説明・目次

内容説明

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

目次

Introduction: Apple, Design and Steve Jobs Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage Chapter 2: Design The Organization: Nurturing taste, talent and a design culture Chapter 3: The Product Is the Marketing: Great Products Sell Themselves Chapter 4: Design Is Systems Thinking: Product and context are one. Chapter 5: Design Out Loud: Prototyping to Perfection Chapter 6: Design Is For People: Connecting with Your Customer Chapter 7: Design With Conviction: Commit to a unique voice Conclusion Index

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