European business and brand building

著者

• Segreto, Luciano
• Bonin, Hubert
• Koźmiński, Andrzej K.
• Manera, Carles
• Pohl, Manfred
• Institute for Corporate Culture Affairs

書誌事項

European business and brand building

Luciano Segreto ... [et al.] (eds.)

P.I.E. Peter Lang, c2012

注記

"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso

Other editors: Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl

Includes index

詳細情報

• NII書誌ID(NCID): BB10226463
• ISBN:
  • 9789052017938
• LCCN: 2011042023
• 出版国コード: be
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Brussels
• ページ数/冊数: 264 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 658.8/27094
• 件名:
  • LCSH : Brand name products -- Europe -- Congresses
  • LCSH : Branding (Marketing) -- Europe -- Congresses
  • LCSH : Corporate image -- Europe -- Congresses