Marketing management : a value-creation process

Author(s)

• Jolibert, Alain
• Mühlbacher, Hans
• Florès, Laurent
• Dubois, Pierre-Louis

Bibliographic Information

Marketing management : a value-creation process

Alain Jolibert ... [et al.]

Palgrave Macmillan, 2012

2nd ed

Note

Other author: Hans Mühlbacher, Laurent Florès, Pierre-Louis Dubois

Includes bibliographical references and index

Details

• NCID: BB10376604
• ISBN:
  • 9780230240957
• LCCN: 2012008996
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xx, 441 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management