Marketing : concepts and applications

Author(s)

• Schewe, Charles D.
• Smith, Reuben M.

Bibliographic Information

Marketing : concepts and applications

Charles D. Schewe, Reuben M. Smith

（McGraw-Hill series in marketing）（International student edition）

McGraw-Hill Kogakusha, c1980

Note

Includes bibliographies and index

Details

• NCID: BB10963075
• ISBN:
  • 0131100246
• LCCN: 79013395
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tokyo
• Pages/Volumes: xxii, 665 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA0093810X
  • BA10936574