Marketing management : strategies and programs

Author(s)

• Guiltinan, Joseph P.
• Paul, Gordon W.

Bibliographic Information

Marketing management : strategies and programs

Joseph P. Guiltinan, Gordon W. Paul

（McGraw-Hill series in marketing）（International student edition）

McGraw-Hill International Book Co., c1982

Note

Includes bibliographies and index

Details

• NCID: BB10963508
• ISBN:
  • 0070663114
• LCCN: 81008236
• Country Code: nz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Auckland
• Pages/Volumes: xvi, 412 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0093810X
  • BA10936574