Fundamentals of marketing

Author(s)

• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

William J. Stanton

（McGraw-Hill series in marketing）（International student edition）

McGraw-Hill International Book Co., c1981

6th ed

• : [pbk]

Note

Includes bibliographical references and indexes

Details

• NCID: BB11043480
• ISBN:
  • 0070665761
• LCCN: 80020113
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvii, 604 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0093810X
  • BA10936574