Foundations of business
著者
書誌事項
Foundations of business
South-Western Cengage Learning, c2013
3rd ed
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注記
Includes indexes
内容説明・目次
内容説明
Foundations of Business, 3E gives students the comprehensive preparation they'll need to Succeed in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids is also available within the text and on the student companion website to help you achieve success in the course and today's competitive business world.
目次
1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Building Customer Relationships through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. 14. Understanding Information and e-Business. 15. Using Accounting Information. 16. Mastering Financial Management. Glossary. Appendix A. Understanding Personal Finances and Investments. Appendix B. Careers in Business. Appendix C. Enhancing Union-Management Relations (on companion Web site). Appendix D. Risk Management and Insurance (on companion Web site). Appendix E. Business Law, Regulation, and Taxation (on companion Web site).
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