Economics of strategy
著者
書誌事項
Economics of strategy
Wiley, c2013
6th ed., International student version
- : pbk
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注記
Includes bibliographical references and indexes
Other authors: David Dranove, Mark Shanley, Scott Schaefer
内容説明・目次
内容説明
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
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