Investor relations : principles and international best practices in financial communications
著者
書誌事項
Investor relations : principles and international best practices in financial communications
Palgrave Macmillan, 2013
2nd ed
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注記
Includes index
内容説明・目次
内容説明
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
目次
1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources
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