Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

著者

    • Berg, Bettina

書誌事項

Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats

Bettina Berg ; with a foreword by Bernhard Swoboda

(Reihe Handel und internationales Marketing = Series retailing and international marketing)

Springer Gabler, c2014

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注記

Includes bibliographical references (p. [147]-174)

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