著者
書誌事項
Reihe Handel und internationales Marketing = Series retailing and international marketing
Springer Gabler
この図書・雑誌をさがす
関連文献： 10件中 1-10を表示
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1
- Customer experience in the context of omnichannel retailing : analysis of marketing instruments, channel integration and customer experience dimensions during the customer journey
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Nils Fränzel
Springer Gabler , [2025] , c2025 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research , Moremedia
所蔵館1館
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2
- Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus
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Tobias Röding
Springer Gabler , [2023] , c2023 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館1館
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3
- International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
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Lukas Morbe ; with a foreword by Bernhard Swoboda
Springer Gabler c2018 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館1館
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4
- The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations
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Cathrin Huber ; with a foreword by Bernhard Swoboda
Springer Gabler c2018 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館2館
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5
- Online growth options for retailers : three essays on domestic and international growth strategies with online retailing
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Matthias Schu ; with a foreword by Dirk Morschett
Springer Gabler c2017 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館2館
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6
- Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
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Julia Katharina Weindel ; with a foreword by Bernhard Swoboda
Springer Gabler c2016 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館4館
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7
- International small and medium-sized enterprises : internationalization patterns, mode changes, configurations and success factors
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Edith Olejnik ; with a foreword by Bernhard Swoboda
Springer Gabler c2014 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館4館
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8
- Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
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Bettina Berg ; with a foreword by Bernhard Swoboda
Springer Gabler c2014 Reihe Handel und internationales Marketing = Series retailing and international marketing
所蔵館8館
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9
- Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities
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Stefan Elsner
Springer Gabler c2014 Reihe Handel und internationales Marketing = Series retailing and international marketing
所蔵館10館
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10
- Retail internationalization in emerging countries : the positioning of global retail brands in China
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Karin Pennemann
Springer Gabler c2013 Reihe Handel und internationales Marketing = Series retailing and international marketing , Research
所蔵館7館
