Consumer behaviour : implications for marketing strategy

著者

書誌事項

Consumer behaviour : implications for marketing strategy

Pascale Quester ... [et al.]

McGraw-Hill Education, c2014

7th ed

  • : pbk

タイトル別名

Consumer behavior : implications for marketing strategy

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.

目次

INTRODUCTION Chapter: 1. Consumer behaviour and marketing strategy PART ONE CONSUMER DECISION PROCESS Chapter: 2. Situational influences Chapter: 3. Problem recognition Chapter: 4. Information search Chapter: 5. Evaluating and selecting alternatives Chapter: 6. Outlet selection and product purchase Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty PART TWO INTERNAL INFLUENCES Chapter: 8. Perception Chapter: 9. Learning and memory Chapter: 10. Motivation, personality and emotion Chapter: 11. Attitude and attitude change PART THREE EXTERNAL INFLUENCES Chapter: 12. Australasian society: demographics and lifestyles Chapter: 13. Household structure and consumption behaviour Chapter: 14. Group influence and communication Chapter: 15. Social stratification Chapter: 16. Culture and cross-cultural variations in consumer behaviour

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