Internal brand management in an international context

Author(s)

• Ravens, Christina

Bibliographic Information

Internal brand management in an international context

Christina Ravens ; foreword by Manfred Kirchgeorg

（Research, . Innovatives Markenmanagement ; Bd. 47）

Springer Gabler, c2014

Note

Includes bibliographical references (p. [283]-323)

Details

• NCID: BB14560219
• ISBN:
  • 9783658007539
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: xix, 323 p.
• Size: 21 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Product management
  • LCSH : Brand loyalty
  • LCSH : Employee loyalty
  • LCSH : International business enterprises -- Employees -- Psychology
• Parent Bibliography ID:
  • BB0927498X