Developing successful sport marketing plans
著者
書誌事項
Developing successful sport marketing plans
（Sport management library）
Fitness Information Technology, c2013
4th ed
大学図書館所蔵 件 / 全4件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the Market Environment; Target Markets; Marketing Objectives; Marketing Strategies; Marketing Mix; Implementation, Control & Evaluation. In addition to featuring the latest data from the sport industry, each chapter in this new edition contains "Best Practice" sections as well as worksheets that assist the reader in creating a custom marketing plan.
目次
- Preface
- Developing a Marketing Framework
- Creating a Value Proposition
- Understanding the Market Environment
- Target Markets
- Marketing Objectives
- Marketing Strategies
- Marketing Mix
- Implementation, Control & Evaluation
- References
- Index.
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