Strategic management of health care organizations

書誌事項

Strategic management of health care organizations

Peter M. Ginter, W. Jack Duncan, Linda E. Swayne

Jossey-Bass, A Wiley Imprint, c2013

7th ed.

  • : hardback

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注記

Includes bibliographical references and index

収録内容

  • The nature of strategic management
  • Understanding and analyzing the general environment and the health care environment
  • Service area competitor analysis
  • Internal environmental analysis and competitive advantage
  • Directional strategies
  • Developing strategic alternatives
  • Evaluation of alternatives and strategic choice
  • Value-adding service delivery strategies
  • Value-adding support strategies
  • Communicating the strategy and developing action plans

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