Rethinking business anthropology : cultural strategies in marketing and management
著者
書誌事項
Rethinking business anthropology : cultural strategies in marketing and management
Greenleaf Publishing, c2013
大学図書館所蔵 全6件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
How business anthropology opens up new vistas for researchDevelop skills in influencing organizational policy and community out-reachBusiness anthropology is key in developing an effective leadership
目次
Preface Part I: Business Anthropology, Indigenous Views, and Sustainability1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age2. Business Anthropology and a Little Glass of Rum3. Moving Towards a Macro and Sustainable Focus Part II: Pioneering Ideas4. Friedrich Hegel and the Concept of Culture5. Social Structuralism vs. Mental Structuralism6. Existentialism to Postmodernism: Alternatives to Structural Analysis7. Marxist Theory and Business Anthropology Part III: Anthropological Perspectives in Cultural Analysis8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology10. Archetypes and Business Strategies11. The Price of Fame: Business Anthropology Looks at Dysfunction Part IV: Business Anthropology in the Developing World12. Tribal Management in an Evolving World13. Negotiating with Indigenous People14. Substantive Paradigms and Business Anthropology15. Strategies of Empowerment Epilogue Appendix: Business Anthropology: An OverviewDr. Robert Guang Tian Index
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