Marketing management

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management

Philip Kotler ... [et al.]

Pearson, 2012

2nd ed

Note

"2nd adaptation edition published by PEARSON EDUCATION LTD. Copyright c 2012" -- T.p. verso

Includes bibliographical references and index

Details

• NCID: BB1497713X
• ISBN:
  • 9780273743613
• LCCN: 2012003788
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England ; Tokyo
• Pages/Volumes: xxxix, 1022 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Europe -- Management
  • LCSH : Marketing -- Management