Strategic management : creating competitive advantages
著者
書誌事項
Strategic management : creating competitive advantages
McGraw-Hill Education, c2014
7th ed
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注記
Previous ed.: c2012
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Creating Competitive Advantage, written by the well respected authors Dess/Lumpkin/Eisner/McNamara, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
目次
PART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analysing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART FOUR: CASE ANALYSIS
Chapter 13: Analysing Strategic Management Cases
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