Foundations of marketing

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Foundations of marketing

William M. Pride, O.C. Ferrell

Cengage Learning, c2015

6th ed

Note

Includes indexes

Details

• NCID: BB15958334
• ISBN:
  • 9781285429779
• LCCN: 2013952148
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Stamford, Conn.
• Pages/Volumes: xxx, 512, 12, 19 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing