Shaping China's global imagination : branding nations at the World Expo

Author(s)

• Wang, Jian, 1965 November 5-

Bibliographic Information

Shaping China's global imagination : branding nations at the World Expo

Jian Wang

（Palgrave Macmillan series in global public diplomacy）

Palgrave Macmillan, 2013

Note

Includes index

Description and Table of Contents

Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Table of Contents

Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes

by "Nielsen BookData"

Details

• NCID: BB16275246
• ISBN:
  • 9781137361714
• LCCN: 2013027156
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 210 p.
• Size: 23 cm
• Classification:
  • LCC : T397.S53
  • DC23 : 607/.3451132
• Subject Headings:
  • LCSH : Expo (International Exhibitions Bureau) (2010 : Shanghai, China)
  • LCSH : Exhibitions -- China -- Shanghai
  • LCSH : National characteristics, Chinese
  • LCSH : China -- Public opinion
• Parent Bibliography ID:
  • BB00740766