Shaping China's global imagination : branding nations at the World Expo
著者
書誌事項
Shaping China's global imagination : branding nations at the World Expo
（Palgrave Macmillan series in global public diplomacy）
Palgrave Macmillan, 2013
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注記
Includes index
内容説明・目次
内容説明
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
目次
Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes
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