International business : competing in the global marketplace
著者
書誌事項
International business : competing in the global marketplace
McGraw-Hill Education, c2015
10th ed
大学図書館所蔵 全10件
注記
Includes indexes
内容説明・目次
内容説明
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital-for instructors & students by being:
Integrated - Progression of Topics
Application Rich - Strong on Strategy
Current - Thought Provoking
Relevant - Actual Practice of International Business
目次
Part One-Introduction and Overview
Chapter 1: Globalization
Case: Who Makes the Apple iPhone?
Part Two-Country Differences
Chapter 2: National Differences in Political Economy
Chapter 3: Political Economy and Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics in International Business
Case: Siemens Bribery Scandal
Case: Disaster in Bangladesh
Case: Knights Apparel
Case: Japan's Economic Malaise
Case: Indonesia: The Next Asian Giant?
Part Three-The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: The Political Economy of International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Case: Legal Outsourcing
Case: The Global Financial Crisis and Protectionism
Case: NAFTA and Mexican Trucking
Case: The Rise of the Indian Automobile Industry
Case: Logitech
Part Four-The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Chapter 12: The Global Capital Market
Case: South Korean Currency Crisis
Case: Russian Ruble Crisis
Case: Caterpillar: Competing in a World of Fluctuating Currencies
Part Five-The Strategy and Structure of International Business
Chapter 13: The Strategy of International Business
Chapter 14: The Organization of International Business
Chapter 15: Entry Strategy and Strategic Alliances
Case: The Evolving Strategy of IBM
Case: IKEA in 2013
Case: General Electric's Joint Ventures
Case: The Globalization of Starbucks
Case: Coca-Cola's Strategy
Part Six-Business Operations
Chapter 16: Exporting, Importing, and Countertrade
Chapter 17: Production, Outsourcing, and Logistics
Chapter 18: Global Marketing and R&D
Chapter 19: Global Human Resource Management
Chapter 20: Accounting and Finance in the International Business
Case: Brazil's Gol Airlines
Case: Staffing Policy at AstraZeneca
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