Advertising in the contemporary age

Author(s)

• Coombs, Danielle Sarver
• Batchelor, Bob

Bibliographic Information

Advertising in the contemporary age

Danielle Sarver Coombs and Bob Batchelor, editors

（We are what we sell : how advertising shapes American life-- and always has, v. 3）

Praeger, c2014

Note

Includes bibliographical references and index

Details

• NCID: BB16826667
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Barbara
• Pages/Volumes: xxiii, 343 p.
• Size: 25 cm
• Classification:
  • DC23 : 302.23
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising -- Social aspects -- United States -- History
  • LCSH : Branding (Marketing) -- United States -- History
  • LCSH : Consumer satisfaction -- United States
• Parent Bibliography ID:
  • BB16825529