Marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane

Bibliographic Information

Marketing management

Philip Kotler, Kevin Lane Keller

Pearson, c2016

15 [th ed.]

Note

"What's new in the 15th edition"--Pref.

Includes bibliographical references and index

Details

• NCID: BB17703786
• ISBN:
  • 9780133856460
• LCCN: 2014023870
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxii, 692, 14, 58, 10, 36 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management