The organization of marketing activities : a contingency theory of structure and performance

著者

• Ruekert, Robert W.
• Walker, Orville C.
• Roering, Kenneth J.

書誌事項

The organization of marketing activities : a contingency theory of structure and performance

Robert W. Ruekert, Orville C. Walker, Jr., & Kenneth J. Roering

American Marketing Association, [1985]

注記

Caption title

"Reprinted from Journal of marketing"--Cover

Excerpt from: Journal of marketing, vol. 49 (winter 1985), pp. 13-25

Bibliography: p. 24-25

詳細情報

• NII書誌ID(NCID): BB17877448
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Chicago, Ill.]
• ページ数/冊数: p. 13-25
• 大きさ: 28 cm