The organization of marketing activities : a contingency theory of structure and performance

Author(s)

Bibliographic Information

The organization of marketing activities : a contingency theory of structure and performance

Robert W. Ruekert, Orville C. Walker, Jr., & Kenneth J. Roering

American Marketing Association, [1985]

Available at  / 2 libraries

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Note

Caption title

"Reprinted from Journal of marketing"--Cover

Excerpt from: Journal of marketing, vol. 49 (winter 1985), pp. 13-25

Bibliography: p. 24-25

Details

  • NCID
    BB17877448
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Chicago, Ill.]
  • Pages/Volumes
    p. 13-25
  • Size
    28 cm
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