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Joseph Bonner, Robert W. Ruekert, and Orville C. Walker, Jr.
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-120
Available at 2 libraries
John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-107
Available at 4 libraries
Robert W. Ruekert and Orville C. Walker, Jr.
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-100
Available at 5 libraries
Robert W. Ruekert, Orville C. Walker, Jr., & Kenneth J. Roering
American Marketing Association [1985]