The organization of marketing activities : a contingency theory of structure and performance
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書誌事項
The organization of marketing activities : a contingency theory of structure and performance
American Marketing Association, [1985]
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注記
Caption title
"Reprinted from Journal of marketing"--Cover
Excerpt from: Journal of marketing, vol. 49 (winter 1985), pp. 13-25
Bibliography: p. 24-25