Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Bibliographic Information

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications

Michael W. Lowenstein

(The marketing strategy collection)

Business Expert Press, 2014

1st ed

  • : pbk

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Note

Includes bibliographical references (p. [125]-126) and index

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Details
  • NCID
    BB17910849
  • ISBN
    • 9781606498965
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxi, 129 p.
  • Size
    23 cm
  • Parent Bibliography ID
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