Institutional advancement : what we know

Author(s)

• Proper, Eve
• Caboni, Timothy C.

Bibliographic Information

Institutional advancement : what we know

Eve Proper and Timothy C. Caboni

（Philanthropy and education / series editor, Marybeth Gasman）

Palgrave Macmillan, 2014

Note

Includes bibliographical references (p. [255]-257) and index

Description and Table of Contents

Description

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Table of Contents

PART I: INTRODUCTION 1. Introduction Part II: Review of the Literature 2. Literature on Institutional Advancement Outside of Fundraising 3. Literature on Fundraising 4. Hidden Research: Dissertations PART III: MAJOR QUESTIONS AND ANSWERS 5. Why Donors Give 6. Campus Green Update 7. Trends in Research PART IV: THE FUTURE OF ADVANCEMENT RESEARCH 8. Suggestions for Research Appendix A: Institutional Advancement Literature, 1991-2013 Appendix B: References

by "Nielsen BookData"

Details

• NCID: BB17957809
• ISBN:
  • 9781137379306
• LCCN: 2014025150
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 263 p.
• Size: 23 cm
• Classification:
  • LCC : LB2335.95
  • DC23 : 379.1/3
• Subject Headings:
  • LCSH : Educational fund raising
  • LCSH : Education, Higher -- Administration
• Parent Bibliography ID:
  • BB16970812