Institutional advancement : what we know

著者

• Proper, Eve
• Caboni, Timothy C.

書誌事項

Institutional advancement : what we know

Eve Proper and Timothy C. Caboni

（Philanthropy and education / series editor, Marybeth Gasman）

Palgrave Macmillan, 2014

注記

Includes bibliographical references (p. [255]-257) and index

内容説明・目次

内容説明

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

目次

PART I: INTRODUCTION 1. Introduction Part II: Review of the Literature 2. Literature on Institutional Advancement Outside of Fundraising 3. Literature on Fundraising 4. Hidden Research: Dissertations PART III: MAJOR QUESTIONS AND ANSWERS 5. Why Donors Give 6. Campus Green Update 7. Trends in Research PART IV: THE FUTURE OF ADVANCEMENT RESEARCH 8. Suggestions for Research Appendix A: Institutional Advancement Literature, 1991-2013 Appendix B: References

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB17957809
• ISBN:
  • 9781137379306
• LCCN: 2014025150
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 263 p.
• 大きさ: 23 cm
• 分類:
  • LCC : LB2335.95
  • DC23 : 379.1/3
• 件名:
  • LCSH : Educational fund raising
  • LCSH : Education, Higher -- Administration
• 親書誌ID:
  • BB16970812