Introducing business English

著者

• Nickerson, Catherine
• Planken, Brigitte Chantal

書誌事項

Introducing business English

Catherine Nickerson and Brigitte Planken

（Routledge introductions to English for specific purposes）

Routledge, 2016

• : hbk
• : pbk

注記

Includes bibliographical references (p. [163]-169) and index

内容説明・目次

内容説明

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

目次

Part 1: Introduction1. What is Business English? 2. International Business English and Business English as a Lingua Franca Part 2: Spoken Business English3. Introducing Spoken Business English 4. Intercultural Business Interactions 5. Teaching Spoken Business English Part 3: Written Business English6. Introducing Written Business English 7. Understanding Written Business English 8. Teaching Written Business English Part 4: The Modern Business World9. Intertextuality and Interdiscursivity in Business English 10. New Media and Business English Part 5: Learners, Teachers and Materials 11. Teaching approaches and Business English 12. Designing Business English teaching materials 13. Business English Resources References Index

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詳細情報

• NII書誌ID(NCID): BB1992692X
• ISBN:
  • 9781138016279
  • 9781138016316
• LCCN: 2015021308
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: x, 172 p.
• 大きさ: 24-25 cm
• 分類:
  • LCC : PE1479.B87
  • DC23 : 808.06/665
• 件名:
  • LCSH : English language -- Business English -- Study and teaching
  • LCSH : Business communication -- Study and teaching
• 親書誌ID:
  • BB19926908