Handbook of media economics

Author(s)

• Anderson, Simon P.
• Strömberg, David
• Waldfogel, Joel

Bibliographic Information

Handbook of media economics

edited by Simon P. Anderson, Joel Waldfogel, David Strömberg

（Handbooks in economics）

North Holland, c2016

• v. 1A
• v. 1B

Other Title

Media and economics

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

Table of Contents

I: Media Market Structure and Performance 1. Preference Externalities in Media Markets. Simon Anderson and Joel Waldfogel 2. Advertising Finance and Two Sided Business Models. Simon Anderson and Bruno Jullien 3. Empirics of Media Markets. Steven Berry and Joel Waldfogel 4. Economics of Advertising. Regis Renault 5. Audience Behavior and Ad Response. Ken Wilbur 6. Merger Policy and Regulation in Media Industries. Oystein Foros, Hans Jarle Kind and Lars Sorgard II: Sectors 7. Television. Mark Armstrong and Greg Crawford 8. Radio. Andrew Sweeting 9. Newspapers and Magazines. Chandra Ambarish and Ulrich Kaiser 10. Media Economics of the Internet. Martin Peitz and Markus Reisinger 11. Privacy and the Internet. Catherine Tucker 12. User-Generated Content. Michael Luca III: The Political Economy of Mass Media 13. Media Coverage and Influence on Government. David Stromberg 14. Media Bias in the Marketplace: Theory. Daniel Stone, Matthew Gentzkow and Jesse Shapiro 15. Media Bias in the Marketplace: Empirics. Riccardo Puglisi and James M. Snyder 16. Government Influence on Media: Theory. Andrea Prat 17. Government Influence on Media: Empirics. Ruben Enikolopov and Maria Petrova 18. The Role of Media in Finance. Paul Tetlock 19. Media and Social and Economic Outcome. Stefano Della Vigna and Eliana La Ferrara

by "Nielsen BookData"

Details

• NCID: BB20234978
• ISBN:
  • 9780444627216
  • 9780444636850
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: 2 v. (xxi, 773 p.)
• Size: 25 cm
• Classification:
  • DC23 : 338.4730223
• Subject Headings:
  • LCSH : Mass media -- Economic aspects
• Parent Bibliography ID:
  • BA00065123