Media and communication research methods : an introduction to qualitative and quantitative approaches

Author(s)

• Berger, Arthur Asa

Bibliographic Information

Media and communication research methods : an introduction to qualitative and quantitative approaches

Arthur Asa Berger

SAGE, c2016

4th ed

• : pbk

Note

Includes bibliographical references (p. 401-408) and indexes

• NCID: BB20393086
• ISBN:
  • 9781483377568
• LCCN: 2015028126
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xvii, 417 p.
• Size: 23 cm
• Classification:
  • LCC : P91.3
  • DC23 : 302.23072/1
• Subject Headings:
  • LCSH : Mass media -- Research -- Methodology
  • LCSH : Communication -- Research -- Methodology