Marketing

Author(s)

• Pride, William M.
• Ferrell, O. C.

Bibliographic Information

Marketing

William M. Pride, O.C. Ferrell

Cengage Learning, c2016

2016 ed., 18 [th ed.]

Other Title

Pride & Ferrell marketing

Access to Electronic Resource 1 items

• Marketing

  c2016.

  Maruzen eBook Library

Note

Includes bibliographical references and indexes

"Marketing, 18e"--T.p. verso

Details

• NCID: BB2042272X
• ISBN:
  • 9781285858340
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxxi, 687 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing