Consumer behavior : buying, having, and being

Author(s)

• Solomon, Michael R.

Bibliographic Information

Consumer behavior : buying, having, and being

Michael R. Solomon

（Always learning）

Pearson, c2017

12th ed

Note

Includes indexes

Description and Table of Contents

Description

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Table of Contents

Buying, Having, and Being: An Introduction to Consumer Behavior Consumer and Social Well-Being Perception Learning and Memory Motivation and Affect The Self: Mind, Gender, and Body Personality, Lifestyles, and Values Attitudes and Persuasive Communications Decision Making Buying, Using, and Disposing Groups and Social Media Income and Social Class Subcultures Culture

by "Nielsen BookData"

Details

• NCID: BB2097999X
• ISBN:
  • 9780134129938
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 601 p.
• Size: 29 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB1444229X