Leveraging new technologies to create value

Author(s)

• American Marketing Association
• Hamilton, Rebecca
• Sa Vinhas, Alberto

Bibliographic Information

Leveraging new technologies to create value

editors, Rebecca Hamilton, Alberto Sa Vinhas

（AMA educators' proceedings, [2014,] v. 25 . AMA summer educators' conference）

American Marketing Association, c2015

[CD-ROM版]

• 2014, v. 25

Computer File

Note

Title from disc label

Details

• NCID: BB21216166
• ISBN:
  • 9781510801783
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco, Ill.
• Pages/Volumes: CD-ROM
• Size: 4 3/4 in
• Parent Bibliography ID:
  • BB2121199X