Business advantage : intermediate

書誌事項

Business advantage : intermediate

Almut Koester ... [et al.]

Cambridge University Press, 2012

  • student's book

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注記

Discription based on reprint, 2015

Other authors: Angela Pitt, Michael Handford, Martin Lisboa

内容説明・目次

内容説明

An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.

目次

  • Topic 1. Business Environment: 1. Culture and its impact
  • 2. Technology and business
  • Writing 1
  • DVD Sequence 1
  • Topic 2. Managing People: 3. Motivation
  • 4. Human resources
  • Writing 2
  • DVD Sequence 2
  • Topic 3. Managing Cultures: 5. Organisations and their structure
  • 6. Managing organisations
  • Writing 3
  • DVD Sequence 3
  • Topic 4. Managing Operations: 7. Supply chain management (SCM)
  • 8. Quality management
  • Writing 4
  • DVD Sequence 4
  • Topic 5. Marketing: 9. Marketing strategy
  • 10. Customer relationship management (CRM)
  • Writing 5
  • DVD Sequence 5
  • Topic 6. Accounting and Finance: 11. Accounting
  • 12. Finance
  • Writing 6
  • DVD Sequence 6
  • Topic 7. Strategies and Decision-making: 13. Decision making
  • 14. The learning organisation
  • Writing 7
  • DVD Sequence 7.

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詳細情報

  • NII書誌ID(NCID)
    BB21401703
  • ISBN
    • 9780521132206
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Cambridge
  • ページ数/冊数
    192 p.
  • 大きさ
    28 cm.
  • 付属資料
    1 DVD
  • 分類
  • 件名
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