Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines

Author(s)

• Heracleous, Loizos Th.
• Wirtz, Jochen
• Pangarkar, Nitin

Bibliographic Information

Flying high in a competitive industry : cost-effective service excellence at Singapore Airlines

Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar

Mc Graw Hill, c2006

Note

Includes bibliographical references and index

Details

• NCID: BB21871128
• ISBN:
  • 0071249648
• LCCN: 2006325498
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xxiii, 217 p.
• Size: 24 cm
• Classification:
  • LCC : HE9874.S56
• Subject Headings:
  • LCSH : Singapore Airlines -- History
  • LCSH : Aeronautics, Commercial -- Singapore -- History