The psychology of design : creating consumer appeal

Author(s)

• Batra, Rajeev
• Seifert, Colleen
• Brei, Diann

Bibliographic Information

The psychology of design : creating consumer appeal

edited by Rajeev Batra, Colleen Seifert, and Diann Brei

Routledge, 2016

• : pbk
• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB21979099
• ISBN:
  • 9780765647603
  • 9780765647597
• LCCN: 2015004477
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 354 p.
• Size: 23 cm
• Classification:
  • LCC : TS171
  • DC23 : 658.5/752
  • DC : 658.5
• Subject Headings:
  • LCSH : Product design
  • LCSH : Marketing -- Psychological aspects