Helping define the field and expand its horizons

Author(s)

• Jacoby, Jacob
• Olson, Jerry C. (Jerry Corrie)
• Zaltman, Gerald
• Jacobs, Rick
• Christensen, Glenn L.
• Sheth, Jagdish N.

Bibliographic Information

Helping define the field and expand its horizons

volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen

（Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2015

Note

Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

Details

• NCID: BB22233400
• LCCN: 2015002167
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xlviii, 436 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BB16090295