著者
書誌事項
Legends in consumer behavior
Sage
この図書・雑誌をさがす
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1
- Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors
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volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew Thomson
Sage 2019 Legends in consumer behavior . C. Whan Park / series editor,
Jagdish N. Sheth ; v. 5 : HB
所蔵館3館
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2
- Brand strategy
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volume editor, Vanessa Patrick ; contributors, Rohini Ahluwalia, Jennifer Edson Escalas
Sage 2019 Legends in consumer behavior . C. Whan Park / series editor,
Jagdish N. Sheth ; v. 4 : HB
所蔵館3館
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3
- Decision-making and choice decision
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volume editor, Richard J. Lutz ; contributors, Joseph W. Alba, James R. Bettman
Sage 2019 Legends in consumer behavior . C. Whan Park / series editor,
Jagdish N. Sheth ; v. 3 : HB
所蔵館3館
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4
- Involvement and reference group influence
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volume editor, Joseph R. Priester ; contributors, Frank Kardes, Judy Zaichkowsky
Sage 2019 Legends in consumer behavior . C. Whan Park / series editor,
Jagdish N. Sheth ; v. 2 : HB
所蔵館3館
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5
- The role of familiarity and knowledge in consumer behavior
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volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay Rao
Sage 2019 Legends in consumer behavior . C. Whan Park / series editor,
Jagdish N. Sheth ; v. 1 : HB
所蔵館3館
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6
- Attitude, identity, and influence
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volume editor, Jennifer Edson Escalas ; contributors, Harold H. Kassarjian, Richard J. Lutz, Darren W. Dahl
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 6 所蔵館6館
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7
- Recent work on consumer information processing
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volume editor, Itamar Simonson ; contributors, Gal Zauberman, Aimee Drolet, Benjamin C. Rossi
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 5 所蔵館6館
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8
- Emotion, adaptive decision making, and consumer behavior
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volume editor, Mary Frances Luce ; contributors, Barbara E. Kahn, Punam Anand Keller
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 4 所蔵館6館
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9
- Adaptive decision making
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volume editor, John W. Payne ; contributors, Ziv Carmon, Eric J. Johnson, Jonathan Levav
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 3 所蔵館6館
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10
- Marketing applications
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volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 2 . Consumer information processing 所蔵館6館
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11
- Decision making
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volume editor, John G. Lynch, Jr. ; contributors, Peter L. Wright, Joseph W. Alba, Dipankar Chakravarti
Sage 2016 Legends in consumer behavior . James R. Bettman / series editor,
Jagdish N. Sheth ; v. 1 . Consumer information processing 所蔵館6館
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12
- Methods and measures : selected papers
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volume editor, Alfred Kuss ; contributors, David Mazursky ... [et al.]
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 8 所蔵館1館
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13
- Legal considerations applying to consumer decision making and purchase behavior
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volume editor, Maureen (Mimi) Morrin ; contributors, Jerre B. Swann, Aradhna Krishna, Glenn L. Christensen
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 6-7 pt. 1 , pt. 2
所蔵館1館
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14
- Pre-decision information accessing and behavioal process technology (BPT)
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volume editor, James J. Jaccard ; contributors, David Brinberg, Paul M. Herr
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 5 所蔵館1館
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15
- The fourth P : advertising and personal selling
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volume editor, Wayne D. Hoyer ; contributors, Michael R. Solomon, David Glen Mick
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 4 所蔵館1館
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16
- Information overload and quality perception
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volume editor, George J. Szybillo ; contributors, Durairaj Maheswaran, Curtis P. Haugtvedt, Jeff Galak
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 3 . The early years 所蔵館1館
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17
- Attitudes, brand loyalty, and perceived risk
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volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 2 . The early years 所蔵館1館
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18
- Helping define the field and expand its horizons
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volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen
Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor,
Jagdish N. Sheth ; v. 1 所蔵館1館
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19
- Scholarship and creativity
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volume editor, William L. Wilkie ; contributors, Phil Harris, Sidney J. Levy, Brian Wansink
Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor,
Jagdish N. Sheth ; v. 15 . Inspirational applications ; pt. 2 所蔵館4館
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20
- Marketing education
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volume editor, Herbert Jack Rotfeld ; contributors, James M. Hulbert, Arthur J. Kover, Robert N. Stinerock
Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor,
Jagdish N. Sheth ; v. 14 . Inspirational applications ; pt. 1 所蔵館4館