Helping define the field and expand its horizons

書誌事項

Helping define the field and expand its horizons

volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen

(Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 1)

Sage, 2015

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注記

Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

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