The fourth P : advertising and personal selling

Author(s)

• Jacoby, Jacob
• Hoyer, Wayne D.
• Solomon, Michael R.
• Mick, David Glen
• Sheth, Jagdish N.

Bibliographic Information

The fourth P : advertising and personal selling

volume editor, Wayne D. Hoyer ; contributors, Michael R. Solomon, David Glen Mick

（Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 4）

Sage, 2015

Note

Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

Details

• NCID: BB22235213
• LCCN: 2015002167
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxx, 401 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BB16090295