Legal considerations applying to consumer decision making and purchase behavior
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Legal considerations applying to consumer decision making and purchase behavior
(Legends in consumer behavior, . Jacob Jacoby / series editor,
Sage, 2015
- pt. 1
- pt. 2
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Note
Set ISBN for "Jacob Jacoby": 9789351501244
Pt. 2. volume editor, Gita V. Johar ; contributors, C. Samuel Craig, Naresh K. Malhotra
Includes bibliographical references