Methods and measures : selected papers

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Methods and measures : selected papers

volume editor, Alfred Kuss ; contributors, David Mazursky ... [et al.]

(Legends in consumer behavior, . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 8)

Sage, 2015

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Set ISBN for "Jacob Jacoby": 9789351501244

Includes bibliographical references

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