Profiting from services and solutions : what product-centric firms need to know
著者
書誌事項
Profiting from services and solutions : what product-centric firms need to know
（Service systems and innovations in business and society collection）
Business Expert Press, 2014
- : pbk
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注記
Includes bibliographical references (p. [105]-114) and index
内容説明・目次
内容説明
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.
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