Profiting from services and solutions : what product-centric firms need to know

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Profiting from services and solutions : what product-centric firms need to know

Valarie A. Zeithaml ... [et al.]

(Service systems and innovations in business and society collection)

Business Expert Press, 2014

  • : pbk

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注記

Includes bibliographical references (p. [105]-114) and index

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