Business project management and marketing : mastering business markets
著者
書誌事項
Business project management and marketing : mastering business markets
（Springer texts in business and economics）
Springer, c2016
- タイトル別名
-
Auftrags- und Projektmanagement
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
目次
Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.
「Nielsen BookData」 より