Advertising media planning : a brand management approach

Author(s)

• Kelley, Larry D.
• Jugenheimer, Donald W
• Sheehan, Kim Bartel

Bibliographic Information

Advertising media planning : a brand management approach

Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan

Routledge, 2015

4th ed

• : hbk
• : pbk

Note

Previous ed.: Armonk, N.Y. : M.E. Sharoe, 2012

Includes bibliographies and index

Details

• NCID: BB22952702
• ISBN:
  • 9780765640895
  • 9780765640901
• LCCN: 2014026943
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: viii, 351 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC23 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Brand name products
  • LCSH : Marketing